KUCHING, June 24: The iconic Sarawak Laksa paste, Neocrab’s delicious soft-shell crab, exotic bird’s nest, smoked Fish Sambal and Sarawak Rainforest Liberica Coffee are among the various Sarawak products displayed at Specialty and Fine Food Asia (SFFA) 2022 exhibition from June 22 until today.
Held at Suntec Singapore Convention & Exhibition Centre, Singapore, the exhibition also featured Kokokam Botanical Tea, Tuak (Sarawak rice wine) and a large range of the already famous aromatic Sarawak pepper products.
Other famous Sarawak products in Singapore were the authentic gula apong (nipah palm sugar), 3-layer milk tea beverages, EAPPs’ melange butter, RFM Global’s jam and sauce, and the Kenyalang premium limited-edition range of coloured rice and vermicelli products.
For the record, three varieties of Sarawak rice have been labelled and officially certified as Geographical Indication due to their unique characteristics.
The coloured rice hails from the Lubok, Nibong, Simunjan and Bario highlands of Sarawak where it is produced using traditional farming methods. The rice gets its unusual colours from naturally occurring anthocyanin which is high in antioxidant and rich in nutrients.
Sarawak Trade and Tourism Office Singapore (STATOS) Trade and Investment Manager TC Tan said there have been multiple bilateral trade and investment exchanges betweenSingapore and Sarawak in the past two to three months since travel borders open where the agri-food industry ranks high.
“Many producers’ representatives are joining us in person at the exhibition and 25 companies have provided product samples and information for Sarawak pavilion,” he said in a statement today.
Not all products on display are represented by distributors in Singapore but are export ready and looking for interested first time import partners.
Meanwhile, SME Association of Sarawak co-founder and president-cum-Sarawak Business Federation council member Dato Seri Charles Voon expressed his gratitude to STATOS for the smooth arrangement of SFFA which enable international markets to know the taste and value of Sarawak’s food and beverage products.
“Through this initiative, we receive quality leads as more international traders and buyers showed great interest on Sarawak. We hope more of such business matching events will be organised for Sarawak suppliers,” he added. — DayakDaily