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This 23-year-old entrepreneur is frying up a new D2C recipe for his family business in edible oil

Ashok Oil & Food Products has been an export-focused edible oil business, but with its new brand, it is now targeting the new-age Indian consumers sold on natural and healthy products.

Even as a few recent changes in the edible oil market in India have heated up the wok so to speak, it has brought with it new possibilities too.

Consider this, India has primarily imported refined edible oil or crude stock to meet its supply. In 2019, India imported 15 million tonnes of edible oils worth approx Rs 7,300 crore.

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State Farmers’ Organisation Sarawak | PPNS
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