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Buy Malaysian Product Campaign sees jump in online, retail sales

KUCHING, Sept 2: Products sold under the Buy Malaysian Product Campaign (KBBM) on online marketplace platforms increased tremendously in 2020 with sales of more than RM145 million compared to only RM6.84 million in 2019.

Ministry of Domestic Trade and Consumer Affairs (KPDNHEP) secretary-general Datuk Seri Hasnol Zam Zam Ahmad also reported that it was further strengthened when a total of 326,000 stock keeping units (SKU) of local products had been marketed on various retail platforms compared to 279,000 SKU in 2019

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