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Farmer’s Unique Marketing Idea Attracts People from 32 Countries, Helps Him Earn in Crores

By switching to organic farming, Purushottam Sidhpara from Junagadh, Gujarat, cut down his input costs by 40% and water usage by 20% while earning export orders from 10 countries

Purushottam Sidhpara is one of the many farmers in India to practice organic farming or farming without the use of pesticides and chemicals. Besides the quality and the organic component of his produce, what sets this 50-year-old’s farming apart is his marketing strategy.

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State Farmers’ Organisation Sarawak | PPNS
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