Malaysian ‘designer durians’ carving out premium niche in China
KUALA LUMPUR: Malaysian durians have topped fruit and vegetable presales at a big Chinese retail festival, showing the pulling power of the pungent delicacy.
The top-selling variety at JD.com’s 618 festival – China’s second-largest shopping event after Alibaba’s Singles’ Day — was the Sultan durian from Pahang, according to local media that cited data from the e-commerce giant. Sales have even exceeded that of ice cream and peaches.
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