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Malaysian ‘designer durians’ carving out premium niche in China

KUALA LUMPUR: Malaysian durians have topped fruit and vegetable presales at a big Chinese retail festival, showing the pulling power of the pungent delicacy.

The top-selling variety at’s 618 festival – China’s second-largest shopping event after Alibaba’s Singles’ Day — was the Sultan durian from Pahang, according to local media that cited data from the e-commerce giant. Sales have even exceeded that of ice cream and peaches.


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State Farmers’ Organisation Sarawak | PPNS
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