Sarawak’s kolo mee to get S$500,000 worth of publicity in Singapore
KUCHING: The Sarawak Trade and Tourism Office Singapore (STATOS) is estimating to get publicity value of more than S$500,000 (about RM1.54 million) from a “We Love Sarawak Kolo Mee” promotional campaign in the republic.
STATOS said the campaign would be conducted with the collaboration of convenient store chain 7-Eleven, where the message would be splashed at all the chain’s 425 outlets in Singapore between April 14 and May 11 this year.
